The Appleby Story


Shadow Shadow

The Appleby brand was created with a goal to offer the very best to our customers. It is a commitment that has been passed through the generations as our family business has grown to become among the most preeminent jewellers in the world.

Margaret Appleby first began our family business in 1950’s Dublin, making jewellery in the family home for a select circle of customers. By 1960 she and her husband John had opened their first store at Johnson’s Court.  Over the following decades Appleby became one of the best loved names in Irish jewellery. Our reputation was established on high standards of customer service and quality workmanship.

The Appleby story

Appleby is still owned and managed by the Appleby family.  It's our name that is above the door and we endeavour to honour it in everything we do –  from our exemplary customer service, to offering the most beautiful diamond rings and jewellery.


  • Value for money

    Appleby strive to provide excellent value for money.
    We want you to have the most beautiful jewellery for your budget. Appleby has established considerable buying power in the Antwerp Diamond Bourse from years of developing relationships of trust. This is passed on to you as best value.

    Value for money
  • We care more
    We care about our customers and our employees.
    Providing superb customer service is the reason we come to work every morning. Every day our customers experience the level of attention-to-detail and thoughtfulness that make the Appleby difference. 

    We care more
  • tradition & COMMUNITY
    As a family business for over 60 years, we value tradition.
    We love that our customers make us part of their tradition when they share special occasions with us, creating cherished memories.  We work to make positive contributions to our local community and Irish industry.

    Tradition and community
  • Excellence & INTEgrity
    Appleby demand the highest ethical standards from ourselves and our suppliers.
    This means we never compromise on quality.  Our objective is to behave with integrity towards customers, employees and suppliers.

    Highest ethical standards
  • Craftsmanship
    Appleby nurtures and supports craftsmanship and the best in design. 
    We train our designers and craftspeople – many of our goldsmiths have come through our own apprenticeship program, learning the best techniques to the highest international standards. 

    Diamond craftsmanship
  • Fashion
    We love fashion, contemporary and classic.
    Style is our business. We are constantly innovating, creating ever more beautiful, original pieces, in tune with trends, new and eternal.

    Fashion jewellery


 Our flagship store, still at Johnson’s Court, just off Grafton Street, stocks a stunning collection  of diamond rings, fine jewellery and luxury brands.  Our trusted family name over the door reminds us every day of our commitment to you and our responsibility to our customers.