An Appleby Diamond Sparkles More
Our leading gemologist, Gerry Appleby, brings over six decades of expertise and is widely regarded as having one of the most trusted and discerning eyes in Europe.
Each diamond that enters our collection is personally selected, and approximately only one in every hundred diamonds meet our exacting standards. An Appleby diamond must possess presence, fire, and a rare kind of beauty that stops you in your tracks.
This stringent selection process is at the heart of what we do. It’s a tradition that ensures only the most exceptional diamonds bear the Appleby name and are worthy of the sentiment they represent.
“Only one in a hundred diamonds makes the cut, and only one is yours"