Our story began in 1950s Dublin, at the warmth of the Appleby family home. Margaret Appleby would sit for hours crafting jewellery by hand for a small circle of clients who trusted her eye and her care. She shaped gold, set diamonds, and finished every piece with patience, pride, and a deep respect for the person it was being made for. That kind of care became her signature, and it has stayed with us ever since.

As her reputation grew, Margaret was joined by her husband John, and in 1960 they opened a small shop together at Johnson's Court. From the very beginning, Appleby was defined not by scale, but by standards. It became a destination for those who valued exceptional craftsmanship, personal service and enduring quality. A truly special place where families return, generation after generation, to celebrate life’s most meaningful moments.

Today, Appleby remains family-owned and managed, still guided by the values Margaret set in place. All four of John and Margaret’s sons are part of Appleby today, hands-on and involved in every corner of the business, alongside a new third generation including Kate, Sophie, Emily, John and Nicholas Appleby.

We take immense pride in the standard of craftsmanship in our workshop here in Dublin City. Our team of highly skilled jewelers; some of whom have been working for Appleby Jewellers for over 30 years, work alongside new talents, to achieve an unparalleled level of excellence.

Every piece is meticulously crafted by hand, combining traditional techniques with modern innovation to create jewellery of extraordinary beauty and quality. We work exclusively with 100% recycled 18ct gold, platinum, precious stones and natural diamonds, designed to mark every chapter and milestone.

Every Appleby ring begins with a diamond or coloured gemstone of exceptional quality, and in the hands of our master craftsmen their inherent beauty and brilliance is brought to life.

Our leading gemologist, Gerry Appleby, brings over six decades of expertise and is widely regarded as having one of the most trusted and discerning eyes in Europe.

Each diamond that enters our collection is personally selected, and approximately only one in every hundred diamonds meet our exacting standards. This stringent selection process is at the heart of what we do.

It is always an honour to be part of your special milestones. By working directly with trusted suppliers and crafting in-house, we offer the most exceptional quality at honest prices.

Appleby rings are designed to stand the test of time, to mark your most meaningful moments and milestones, and to be treasured heirlooms for generations to come.

The Appleby experience has been defined decade after decade on one unique promise: we care more.