For over 70 years, Appleby has created fine jewellery with a focus on timeless design and exceptional workmanship. In our Dublin workshop, our skilled goldsmiths and setters bring decades of expertise to every piece, ensuring each ring, necklace, bracelet, and bespoke creation is made with meticulous attention to detail.

Our philosophy has centred on creating pieces designed to last for generations, not fleeting trends, but timeless jewellery crafted with meaning, responsibility, and enduring value.

Within our workshop and showroom, we are continually working to reduce our environmental footprint through energy-conscious practices, including LED lighting and investment in forestry initiatives that support a greener future.

As part of our commitment to sustainability, we use 100% recycled gold across our collections.

In our workshop in Dublin, gold is melted down at extremely high temperatures and purified back to their raw precious metal state.

From there, the gold is refined and alloyed to achieve the exact standard required for fine jewellery. The metal is then formed into new pieces by our skilled workshop team and handcrafted into engagement rings, wedding bands, necklaces, bracelets, and bespoke creations designed to last for generations.

At Appleby, we work exclusively with ethical natural diamonds. Every diamond we select is has certificates to prove it adheres to strict international standards, including the Kimberley Process, helping to ensure diamonds are conflict free and responsibly sourced.

The natural diamond industry abides by numerous international human rights frameworks and labor regulations, alongside country-specific regulations and further rigorous ethical, social, and environmental requirements to ensure it does business in the ethical diamond industry in a responsible way.

We have always been committed to sourcing diamonds through trusted partners who prioritise:

Responsible mining practices
Worker safety and welfare
Environmental stewardship
Fair labour standards
Transparent supply chains
Long-term community investment

Our diamonds are selected with care and with respect for the people and communities connected to their production.

The natural diamond industry has a profound and measurable impact on global communities. It directly supports the livelihoods of 10 million people worldwide, and, on average, 80% of the value generated by responsible diamond recovery is retained locally. Benefiting communities both directly and indirectly, this translates into jobs, infrastructure, healthcare, education, and social programs, alongside significant tax and royalty revenues that sustain national economies.

Botswana’s economy was transformed by the natural diamond industry, built on the responsible management of its resources. Diamonds have also fueled Botswana’s infrastructure development, with paved road coverage growing from 12 kilometers in 1966 to more than 10,000 kilometers in 2022.

Today, all primary-age children receive free state education, and in 2023 the government covered fees for 67 percent of tertiary-level students.

Canada
Canada’s diamond industry is a remarkable story of discovery and impact. Home to some of the world’s oldest diamonds—formed 3.5 billion years ago—Canada has built a thriving industry in the Northwest Territories (NWT), a region with just 45,000 people, half of whom are Indigenous. Since 1996, diamond mines have contributed C$27.7 billion (US$21.8 billion) to the Canadian economy, with nearly 70 percent spent locally, including C$8.6 billion with Indigenous-owned businesses. The sector has created more than 74,000 cumulative years of employment and generated over half of the NWT government’s revenues from taxes in recent years.

We source all our diamonds from trusted suppliers and we can trace every diamond back to the exact mine. The Kimberley Process, one of the most incredible trading systems in the world, is mandated by the United Nations and the World Trade Organization, ensuring that all rough diamond trade is strictly regulated to ensure it is conflict-free.

In addition, there is a robust set of checks and balances in place, including audits of the largest industry players, to enshrine the importance of responsible sourcing.

We believe jewellery should evolve with the person who wears it. Through our in-house workshop and repair services, we help clients restore, remodel, and reinvent treasured pieces, whether transforming inherited jewellery into a new design, resetting gemstones, resizing rings, or breathing new life into pieces filled with sentimental value.

For clients redesigning heirloom pieces, inherited jewellery can often be melted down and transformed into something entirely new while still carrying its original story and sentiment.

To us, sustainability is not about creating disposable trends. It is about honouring rare materials, preserving craftsmanship, and creating jewellery with lasting meaning.

Sustainability at Appleby Jewellers also means investing in local people, local skills, and traditional craftsmanship.

We are proud to employ eight craftspeople and team members in our workshop, allowing much of our jewellery creation, repairs, servicing, and bespoke work to take place locally rather than being outsourced overseas.

By keeping our craftsmanship and workshop beside our shop in Dublin city, we reduce unnecessary transportation, minimise excess shipping across supply chains, and maintain exceptional oversight over the quality and care that goes into every piece.

More importantly, it allows us to support skilled local employment and preserve traditional jewellery, making expertise within Ireland, ensuring these specialist crafts continue for future generations.

From bespoke commissions to repairs and remodelling heirloom jewellery, our local workshop team plays an essential role in creating jewellery thoughtfully, responsibly, and with lasting care.

We are deeply committed to preserving the future of Irish craftsmanship through our in-house apprenticeship programme, where traditional jewellery-making techniques are passed on to the next generation of makers. It is here that extraordinary creations begin, shaped by experience, patience, and artistry.