Our Story


Founders: John and Margaret Appleby
The Appleby brand was created with a goal to offer the very best to our customers. Margaret Appleby first began our family business in 1950’s Dublin, making jewellery in the family home for a select circle of customers. By 1960 she and her husband John had opened their first store at Johnson’s Court.  Over the following decades Appleby became one of the best loved names in Irish jewellery. Our reputation was established on high standards of customer service and quality workmanship. Appleby's is still owned and managed by the Appleby family.  It's our name that is above the door and we endeavour to honour it in everything we do –  from our exemplary customer service, to offering the most beautiful diamond rings and jewellery.

Each diamond is individually selected in person, by hand and eye, in international markets. Our buying focus, is on brilliance, lustre and value. Our international reputation is notable for what we reject, (about 95%), as much as for the beautiful gems we buy. Each ring is handmade in our own Dublin workshop, using a combination of very ancient skills and the most up to date technology. The finished ring should be the ultimate combination of these materials, skills and design, to provide you with something that is uniquely ‘yours’ and of heirloom quality.




Blue Sapphire and Diamond Earrings - Appleby Jewellers Dublin


The Highest Standards

When it comes to diamonds, expertise matters. Our Appleby team are certified by the GIA (Gemmological Institute of America), the world’s most respected authorities in diamond grading. Every diamond we offer is ethically sourced and priced with integrity, reflecting its true quality all year round. We don’t run seasonal sales; instead, we believe in fair and transparent pricing every day.

If you don’t find your perfect piece in our collection, or would like to design something entirely bespoke in our workshop, we would be delighted to guide you.

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What To Expect?

Appleby Jewellers is located at 5 & 6 Johnson’s Court, just off Grafton Street in the heart of Dublin. Whether you’re passing by or planning a special visit, you’re always warmly welcome — feel free to drop in and browse at your leisure.

For those who prefer a more personal experience, you can book an appointment with us. We’ll be in touch to confirm every detail, ensuring you feel truly welcomed, cared for, and in expert hands from the moment you arrive.

You’ll be guided with the warmth, discretion, and meticulous attention to detail that define The Appleby Experience — a signature tradition trusted by generations of families celebrating life’s most meaningful milestones.

More than a promise, The Appleby Experience is a legacy. It’s our privilege to help you choose a piece that will be worn, loved, and cherished for a lifetime.

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