Ethical Diamonds

Over three billion years old, and nearly as old as the earth itself, a diamond is indestructible and a diamond quite literally is for eternity. The eternity of a diamond reflects the eternity of love and a diamond is the ultimate symbol of enduring and everlasting love & marks the sentiment of responsibility and commitment between two people.

The Appleby family is committed to ensuring all our diamonds are sourced in a manner that upholds the social, ethical and environmental ethics we share with our customers. With over 65 years of diamond expertise, we have earned a reputation for selecting the highest standard and quality in the diamonds we buy. We are one of the very few Irish companies who buy direct from the bourse (the diamond trading floor in Antwerp).

Our stringent sourcing procedures, selection processes and certification requirements mean that the diamonds in every piece of Appleby jewellery are GIA certified and 100 per cent conflict-free. We inspect each diamond individually and validate it's associate certificates to ensure we know we are buying only the very best, conflict-free stones.  This is your best guarantee of ethical diamonds.

 Every diamond complies fully with the Kimberly process. The Kimberley Process (KP) is a joint governments, industry and civil society initiative to stem the flow of conflict  diamonds – rough diamonds used by rebel movements to finance wars against legitimate governments. 

When we purchase diamonds, we focus on the four main areas —colour, clarity, cut and carat weight. The 4Cs, are the globally accepted standard for assessing the quality of a diamond. At Applebys we select by every diamond by eye to find the ultimate beauty and brilliance.