An Appleby Diamond Sparkles Like No Other

An Appleby diamond always stands out for this reason - it has more sparkle. 

Stringent Selection Process

The name Appleby is respected by diamond connoisseurs throughout the world. Over the generations, we have earned a reputation for demanding the highest standards and quality in the diamonds we buy. Every diamond is carefully selected in person by Gerry Appleby, who rejects 99% of diamonds, as most diamonds on the market are cut to maximise their weight, not their beauty. We select only 1% of diamonds, and Appleby Diamonds are then carefully examined by our in-house gemologists to ensure that they maximise the play on light that perfect cutting unlocks.


A Cut Above

We use the most skilled and experienced diamond cutters in the world to bring out the diamonds's brilliance and fire - that is what makes the sparkle.
Cut is perhaps the most crucial of the 4Cs. Cut does not refer to a diamond’s shape, but rather to the quality of workmanship (proportion and arrangement of facets). The quality of a diamond’s cut determines the amount of brilliance, sparkle and fire that a diamond shows.Grades range from ‘Excellent’ to ‘Poor.’ Many of the Appleby diamonds have received triple excellent cuts.


Why Is Cut So Important?

Cut determines the sparkle and fire of a diamond. The proportions and accuracy of cut are extremely important. If a diamond is cut too shallow or too deep, light will leak out through the base or sides without the diamond having the opportunity to play with it and create the sparkle.

What is a Triple X diamond?

Triple X diamond is a trade term for round brilliant diamonds that have been graded by GIA as having Excellent cut, Excellent symmetry and Excellent polish. X is short for Excellent, so Triple X really just means Triple Excellent.

A diamond’s cut, symmetry and polish grades indicate the quality of craftsmanship that went into transforming a diamond rough into a polished stone. All three affect a diamond’s interaction with light and are described on GIA Diamond Grading Reports as Excellent, Very Good, Good, Fair, or Poor.

Many diamond buyers seek out Triple Excellent diamonds because they want diamonds with the best possible craftsmanship. 

Colour - A Whiter Shade Of Pale

GIA’s colour-grading scale for diamonds is the industry standard. The scale begins with the letter D, and continues with increasing presence of color to the letter Z, or light yellow or brown.
Appleby only accepts engagement diamonds in the “colourless” and “near colourless” range on a diamond colour scale.
  • D, E and F grade diamonds tend to be extremely rare and valuable.
  • G and H diamonds are typically considered excellent value.

Which is the most important of the four C’s?

  • Cut:  This remains the most important of all the diamond characteristics as it most readily conveys a diamond's beauty. Look for high levels of brilliance and fire, and perhaps reduce your budget in other areas like clarity or colour to ensure an exceptional Cut.
  • Colour:  The most probable essential aspect to focus on is colour. A diamond should appear white or colourless to the naked eye. Make sure the colour does not distract or obstruct with any white and coloured light reflection.
  • Clarity:  Again, this is an important characteristic to consider. Most certainly choose a diamond that is 'eye clean'. Blemishes and any inclusions should not divert from the brilliance, sparkle or fire of a diamond.
  • Carat:  Last but not least. It's always down to budget but take time to consider what is important for you. If you're choosing a diamond in an engagement ring and impressing your love, that's fine, but remember that brilliance and beauty will outshine the weight each and every time. Consider lowering your carat weight to ensure you purchase a stunning glittering diamond.

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