Buying a Diamond

CHOOSING A DIAMOND RING AT APPLEBY'S IS A MAGICAL EXPERIENCE

Your engagement is a promise to your future and choosing a diamond ring is a hugely important investment in your relationship.

At Appleby your investment is in safe hands. We have guided countless engaged couples over more than sixty years in business towards choosing the perfect ring for them. Perfect does not mean the most expensive, or the largest diamond. At Appleby, perfect means best value for money and the highest quality in diamond, design and craftsmanship. It means, perfect – for you.

Our expert team will advise you on style and settings, making sure your diamond buying experience is simply magical.
Prepare to be dazzled...

MORE THAN THE 4Cs

An Appleby diamond sparkles like no other. We choose only one in 100 diamonds for its beauty and brilliance. Every diamond is expertly and personally selected. We offer more because we care more. Beyond the 4 Cs – the system by which diamonds are graded internationally – we promise the Appleby C’s.