The Insiders Guide To Purchasing A Diamond Engagement Ring
For over 70 years, diamond engagement rings have been the cornerstone of the reputation of Appleby Jewellers. We are dedicated to providing you with the upmost care, ensuring that your experience is truly memorable and special.
The Rarity and Sentiment of Natural Diamonds
When selecting an engagement ring, it is important to consider the sentiment behind a natural diamond. Its history, rarity, and enduring beauty make it a meaningful choice that will be cherished for a lifetime. Whether passed down through generations or newly acquired, a natural diamond engagement ring represents a timeless symbol of love and commitment.
Natural diamonds are truly remarkable gems, formed deep within the Earth's mantle over billions of years. Their rarity and enduring beauty make them highly sought after for engagement rings. Each natural diamond is unique, with its own distinct characteristics and story. The sentiment attached to a natural diamond lies in its authenticity and the enduring value it represents.
.............Inside Knowledge On The Four Cs
When selecting a diamond for your engagement ring, consider the Four Cs: cut, colour, clarity, and carat weight. The cut determines the diamond's brilliance and sparkle, and is the most important factor. We have more information and tips here: The 4 C's
Look For A Platinum Setting
Platinum creates the safest setting for diamonds, so make sure you find a jeweller that sets the diamond and gemstones in platinum. All Applebys engagement rings are crafted in Dublin using platinum. Because of platinum's strength and durability, choosing platinum will ensure that any diamonds on the ring will be safe. The prongs, which hold your diamonds in place, on a platinum ring are much stronger than a white or yellow gold ring. Platinum is extremely durable and strong making it ideal for jewellery that's worn on a daily basis. More information on Platinum here: Why you need a platinum setting.

Dealing with a Trusted Diamond Seller
When purchasing an engagement ring, it's vital to choose a trusted diamond seller. Here are some tips for finding a reputable seller:
- Reputation: Look for well-established jewelers with a good reputation. Applebys have over 75 years in business, and have built a reputation based on integrity.
- GIA Certification: Ensure that the diamonds being sold are certified by the GIA. This certification guarantees the quality and authenticity of the diamond.
- Ethical Diamonds: Be wary of purchasing diamonds that do not follow strict ethical and moral standards. Appleby Jewellers will sell you an ethical diamond only. The Appleby family is committed to ensuring all our diamonds are sourced in a manner that upholds the social, ethical and environmental ethics we share with our customers, and are proud members of Amnesty International.
- With over 70 years of diamond expertise, we have earned a reputation for selecting the highest standard and quality in the diamonds we buy. We are one of the very few Irish companies who buy direct from the bourse (the diamond trading floor in Antwerp). Our stringent sourcing procedures, selection processes and certification requirements mean that the diamonds in every piece of Appleby jewellery are GIA certified and 100 per cent conflict-free. We inspect each diamond individually and validate it's associate certificates to ensure we know we are buying only the very best, conflict-free stones. This is your best guarantee of ethical diamonds.
By following these top tips, understanding the details of diamonds, and dealing with a trusted diamond seller, you can confidently choose the perfect engagement ring for your loved one. Remember, an engagement ring is a symbol of love and commitment, so take your time and enjoy the process of finding the one that captures your partner's heart.
We are proud to have earned a reputation for the highest quality of diamonds and excellent customer service with countless couples, and generations of families in over 70 years of business. Remember, it is not only about the purchase of the ring, it is about the lifetime of the ring.