The Insiders Guide To Purchasing A Diamond Engagement Ring

In this guide, we will provide you with top tips for buying an engagement ring, details on diamonds, and advice on dealing with a trusted diamond seller. Remember, an engagement ring is more than just a piece of jewellery. It's a symbol of your love and the start of a beautiful journey together that should stand the test of time. By following these top tips, you'll be well-equipped to choose an engagement ring that is as unique and special as your relationship. Whether you're a first-time buyer or just informing yourself, this guide will help you make an informed decision.

Top Tips for Buying an Engagement Ring

Choosing an engagement ring is an important decision that symbolises love, commitment, and the start of a lifelong journey together. Here are some top tips to help you make the perfect choice:

Consider the Meaning and Sentiment of a Natural Diamond

When selecting an engagement ring, it is important to consider the sentiment behind a natural diamond. Its history, rarity, and enduring beauty make it a meaningful choice that will be cherished for a lifetime. The beauty and brilliance of a natural diamond reflect the unique and enduring qualities of your relationship. 

Natural diamonds are truly remarkable gems, formed deep within the Earth's mantle over billions of years. Their rarity and enduring beauty make them highly sought after for engagement rings. Each natural diamond is unique, with its own distinct characteristics and story. The sentiment attached to a natural diamond lies in its authenticity and the enduring value it represents.

An engagement ring should be a genuine symbol of your commitment, something that tells them your love is real. The size of the diamond is not nearly as important as the fact it is rare, precious, natural, and real.

Quality Is Forever

An engagement ring is a reminder of your love and commitment that will be worn each and every day. Quality is an investment that will pay dividends with the joy your ring’s beauty will spark daily, and your confidence in the security of your diamond. Engagement rings with unrealistic pricing or excessive discounts always indicate inferior quality.
Fair pricing reflects the true quality of the diamonds, the experience of the gemologist who's chosen the diamond, the quality of the materials used and the level of craftsmanship. Deceptive gemstones and lower material quality in engagement rings lead to a disappointing purchase. We always advise against purchasing an engagement ring made with lower quality material (all our diamonds are set with platinum, and our bands are all 18k gold or platinum), or with inferior gemstones (any synthetic/"lab" made) as they do not hold any value as they're not rare or authentic, so don't hold the same sentiment as a real diamond. For more information, you can this consumer beware report from diamond expert Martin Rapport in Nov 21, 2023:

Don't Get Caught Up In A Trend

Trends come and go, but your engagement ring should be a reflection of your personal style and enduring love. While it's tempting to choose a ring based on what's popular at the moment, it's important to remember that trends can fade. Opting for a timeless design ensures that your ring will remain beautiful and meaningful for years to come.
The choice of an engagement ring should be made based on what suits the wearer—their love story and lifestyle. Not simply fashion or competitive one-upmanship!
We have our own workshop, and have something to suit every love story. Find out more here: Engagement Ring Ideas.

Consider Your Partner's Lifestyle 

When choosing an engagement ring, consider your partner's lifestyle and personality. Pay attention to the jewellery they currently wear and take note of their preferences. Are they drawn to classic and elegant designs, or do they prefer something more unique and modern? By selecting a ring that aligns with their taste, you'll create a piece that they'll cherish forever. If you're looking for something unique, we recommend looking at this page : Unique Engagement Rings We're Loving.

Set a Budget

There is no rule on how much you should spend on an engagement ring other than that you should spend what feels comfortable for you. Since buying an engagement ring is a significant financial consideration, it’s worth thinking about it long term.

Appleby Engagement rings come in a wide range of prices, so determining your budget will help narrow down your options. Remember, the value of an engagement ring lies in the love, commitment and rarity the real diamond represents. Here are our Top Picks , with diamond rings available from €2,250.

Consumers should always be fully aware that synthetic diamonds are not like natural diamonds which are rare and expensive. Synthetic diamonds are not real diamonds and are not a store of value. For more information, you can read article here:

Inside Knowledge On The Four Cs

Did you know which of the 4 C's you should prioritise? When selecting a diamond for your engagement ring, consider the Four Cs: cut, colour, clarity, and carat weight. The cut determines the diamond's brilliance and sparkle, and is the most important factor. We have more information and tips here: The 4 C's

Look For A Platinum Setting

Platinum creates the safest setting for diamonds, so make sure you find a jeweller that sets the diamond and gemstones in platinum. All Applebys engagement rings are crafted in Dublin using platinum. Because of platinum's strength and durability, choosing platinum will ensure that any diamonds on the ring will be safe. The prongs, which hold your diamonds in place, on a platinum ring are much stronger than a white or yellow gold ring. Platinum is extremely durable and strong making it ideal for jewellery that's worn on a daily basis. More information on Platinum here: Why you need a platinum setting.


Dealing with a Trusted Diamond Seller

When purchasing an engagement ring, it's vital to choose a trusted diamond seller. Here are some tips for finding a reputable seller:

  • Reputation: Look for well-established jewelers with a good reputation. Applebys have over 75 years in business, and have built a reputation based on integrity.
  • GIA Certification: Ensure that the diamonds being sold are certified by the GIA. This certification guarantees the quality and authenticity of the diamond.
  • Ethical Diamonds: Be wary of purchasing diamonds that do not follow strict ethical and moral standards. Appleby Jewellers will sell you an ethical diamond only. The Appleby family is committed to ensuring all our diamonds are sourced in a manner that upholds the social, ethical and environmental ethics we share with our customers, and are proud members of Amnesty International.
  • With over 70 years of diamond expertise, we have earned a reputation for selecting the highest standard and quality in the diamonds we buy. We are one of the very few Irish companies who buy direct from the bourse (the diamond trading floor in Antwerp). Our stringent sourcing procedures, selection processes and certification requirements mean that the diamonds in every piece of Appleby jewellery are GIA certified and 100 per cent conflict-free. We inspect each diamond individually and validate it's associate certificates to ensure we know we are buying only the very best, conflict-free stones. This is your best guarantee of ethical diamonds.

By following these top tips, understanding the details of diamonds, and dealing with a trusted diamond seller, you can confidently choose the perfect engagement ring for your loved one. Remember, an engagement ring is a symbol of love and commitment, so take your time and enjoy the process of finding the one that captures your partner's heart.

We are proud to have earned a reputation for the highest quality of diamonds and excellent customer service with countless couples, and generations of families in over 70 years of business. Remember, it is not only about the purchase of the ring, it is about the lifetime of the ring. 


     Understanding The Four C's

    Before you buy a diamond, we are here to help you understand the diamond’s 4Cs and which of the quality factors to consider before purchasing: The Cut, Colour, Clarity and Carat.
    1. Cut - Making Light Dance
    Cut is perhaps the most crucial of the 4Cs. Cut does not refer to a diamond’s shape, but rather to the quality of workmanship (proportion and arrangement of facets). The quality of a diamond’s cut determines the amount of brilliance, sparkle and fire that a diamond shows. Grades range from ‘Excellent’ to ‘Poor.’ Many of the Appleby diamonds have received triple excellent cuts. 
    Cut determines the sparkle of a diamond. The proportions and accuracy of cut are extremely important. If a diamond is cut too shallow or too deep, light will leak out through the base or sides without the diamond having the opportunity to play with it and create the sparkle.
    We use the most skilled and experienced diamond cutters in the world to bring out the diamonds brilliance and fire - that is what creates the sparkle! Applebys only accept about one per cent of the diamonds offered to us as most diamonds are cut to maximise their weight, not their beauty.
    All Appleby Diamonds are carefully examined by our in-house gemologists to ensure that they maximise the play on light that perfect cutting unlocks.
    An Appleby diamond always stands out for this reason - it has more sparkle.
    What is a Triple X diamond?
    Triple X diamond is a trade term for round brilliant diamonds that have been graded by GIA as having Excellent cut, Excellent symmetry and Excellent polish. X is short for Excellent, so Triple X really just means Triple Excellent.

    A diamond’s cut, symmetry and polish grades indicate the quality of craftsmanship that went into transforming a diamond rough into a polished stone. All three affect a diamond’s interaction with light and are described on GIA Diamond Grading Reports as Excellent, Very Good, Good, Fair, or Poor.

    Many diamond buyers seek out Triple Excellent diamonds because they want diamonds with the best possible craftsmanship. Top notch craftsmanship ensures that a diamond gives off maximum sparkle and fire while having an attractive pattern.
    2. Colour - A Whiter Shade Of Pale
    GIA’s colour-grading scale for diamonds is the industry standard. The scale begins with the letter D, and continues with increasing presence of color to the letter Z, or light yellow or brown. 
    Appleby only accepts engagement diamonds in the “colourless” and “near colourless” range on a diamond colour scale.
    The majority of Appleby diamonds are D colour, E colour, F colour, G colour & H colour diamonds.
    D, E and F grade diamonds tend to be extremely rare and valuable. G and H diamonds are typically considered excellent value. 
    3. Clarity 
    Diamonds are formed over billions of years, and diamonds contain natural inclusions (fingerprints) that were formed during their development. Diamond clarity refers to the grade given to a diamond based on the imperfections and inclusions found in a diamond. The fewer inclusions and blemishes a diamond has, the higher grade it will receive on the diamond clarity chart. 
    The type, size, position and quantity of these inclusions determine the clarity of the diamond. As long as these inclusions do not affect the passage of light through the diamond, they will not substantially affect the diamond's beauty.
    The subtext variations in clarity can only be detected by careful examination under a microscope. In poorer quality diamonds, the inclusions are visible to the naked eye.
    4. Carat - A diamond is worth the weight
    A carat is the unit used to measure a diamonds weight and size. As diamonds increase in their size, their rarity increases enormously. Therefore, the value of a diamond increases geometrically rather than arithmetically. 
    A one carat diamond can be worth five or six times more than a 0.5 carat diamond, of the exact same quality.
    Taken on it own, wieght (carat) is almost meaningless for evaluating a diamond - you must also consider Cut, Colour and Clarity.
    The Appleby Team will be delighted to guide you through these important characteristics. 
    Which is the most important of the four C’s & which do I prioritise?

     This remains the most important of all the diamond characteristics as it most readily conveys a diamond's beauty. Look for high levels of brilliance and fire, and perhaps reduce your budget in other areas like clarity or colour to ensure an exceptional cut.

    Colour: The most probable essential aspect to focus on is colour. A diamond should appear white or colourless to the naked eye. Make sure the colour does not distract or obstruct with any white and coloured light reflection.

    Clarity: Again, this is an important characteristic to consider. Most certainly choose a diamond that is 'eye clean'. Blemishes and any inclusions should not divert from the brilliance, sparkle or fire of a diamond.

    Carat: Last but not least. It's always down to budget but take time to consider what is important for you. If you're choosing a diamond in an engagement ring and impressing your love, that's fine, but remember that brilliance and beauty will outshine the weight each and every time. Consider lowering your carat weight to ensure you purchase a stunning glittering diamond.
    What is 'Eye Clean' & how does it help my budget?

    An 'eye-clean' diamond offers excellent value, being much less expensive than flawless (FL) or internally flawless (IF) diamonds, which are extremely rare and therefore command a higher price. 'Eye-clean' is an expression used in the industry to describe the clarity of a diamond that is visibly clear to the naked eye. This is an important consideration when it comes to purchasing a diamond. 
    The Ultimate Quality Control
    Our rings are crafted here in our Dublin workshop, which enables us to guarantee the ultimate in quality control.More information on our craftsmanship and design here. 

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