Celebrating 70 Years of Appleby Jewellers

The Appleby Experience

For seventy years, Appleby Jewellers has been trusted with life's most meaningful promises. Founded as a family business in Dublin, Appleby remains family-owned and lovingly run today. Every diamond is chosen with integrity. Every piece is crafted with care in our workshop. And every ring carries a love story, one that begins with us, and continues with you.

Seventy years on, our values have not changed. We are still guided by trust, craftsmanship and care, creating jewellery to be worn, cherished, and passed down, for generations to come.

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The 4Cs of Diamonds

A refined guide to understanding diamond excellence

The Appleby Philosophy

At Appleby Jewellers, we believe that a diamond is more than a stone, it is a testament to nature's rarest artistry and human craftsmanship at its finest. For over a century, our family has dedicated itself to sourcing only the most exceptional diamonds, those that meet our exacting standards of beauty, rarity, and ethical provenance.

Less than 1% of all diamonds mined possess the qualities we seek. This unwavering commitment to excellence ensures that every piece in our collection tells a story of distinction, integrity, and timeless elegance.

The First C

Cut

The cut of a diamond is the most critical factor in determining its brilliance. It is not merely about shape, but about precision—the angles, proportions, and symmetry that allow light to dance within the stone and return to the eye as fire and sparkle.

At Appleby, we select only diamonds with exceptional cut grades, ensuring that each stone achieves its maximum potential for light performance. A perfectly cut diamond transforms light into beauty, creating the mesmerising brilliance that defines true luxury.

The Second C

Colour

The finest white diamonds are those that appear colourless, allowing light to pass through unimpeded and return as pure, brilliant white light. The colour grading scale ranges from D (colourless) to Z (light yellow or brown), with only the rarest stones achieving the coveted D, E, and F grades.

Appleby prioritises diamonds within the colourless to near-colourless range, ensuring exceptional purity and luminosity. Each diamond is carefully evaluated under controlled lighting to guarantee that only stones of the highest colour quality enter our collection.

The Third C

Clarity

Clarity refers to the presence of natural characteristics within a diamond, known as inclusions, and surface imperfections, called blemishes. These are nature's fingerprints, formed over millions of years deep within the earth.

While no diamond is entirely flawless, the most exceptional stones possess minimal inclusions that are invisible to the naked eye. At Appleby, we select diamonds with clarity grades that ensure brilliance is never compromised, allowing each stone to radiate with unobstructed light and beauty.

The Fourth C

Carat

Carat weight measures a diamond's size, with one carat equal to 200 milligrams. While carat weight is often associated with value, true luxury lies in the balance between size and the other three Cs.

A larger diamond is not necessarily more beautiful. At Appleby, we believe in selecting diamonds where carat weight complements cut, colour, and clarity, creating a harmonious presence that captivates without overwhelming. The result is a diamond of perfect proportion, elegance, and enduring allure.

The Appleby Standard

For over a century, the Appleby name has been synonymous with uncompromising quality and ethical sourcing. Every diamond in our collection is hand-selected by our master jewellers, each possessing decades of expertise and an unwavering commitment to excellence.

We source only natural diamonds that meet our rigorous standards across all four Cs, ensuring that every piece we create is a masterpiece of rarity, beauty, and integrity. When you choose Appleby, you choose a legacy of trust, craftsmanship, and timeless elegance.

Family Heritage, Trusted for Generations

A family jeweller in the heart of Dublin, built on tradition, craftsmanship, and lifelong relationships.

Quality & Value

We pride ourselves on offering not only exquisite craftsmanship but also excellent value, sourcing the finest diamonds and precious metals directly to ensure remarkable quality at a considered price point.

A Truly Personal Experience

We truly love being part of your special milestones! You will have the opportunity to try on a wide range of styles, explore different diamond settings and precious metal options, and discuss bespoke options with us.

Our Story

A Legacy of Excellence

Margaret Appleby first began our family business in 1950's Dublin, making jewellery in the family home for a select circle of customers. By 1960, she and her husband John had opened their first store at Johnson's Court.

Over the following decades Appleby became one of the best loved names in Irish jewellery. Our reputation was established on high standards of customer service and quality workmanship.

Our legacy as a family-run business for three generations represents the heart and soul of Appleby Jewellers. It's our name that is above the door and we endeavour to honour it in everything we do. Every piece we create is designed to be cherished for generations & we take pride in being part of your most precious milestones and memories.

1950s

Margaret begins crafting jewellery in the family home

1960

First store opens at Johnson's Court

1980s-2000s

Becomes one of Ireland's most beloved jewellers

Today

Three generations of family excellence

GIA Certified Natural Diamonds

At Appleby Jewellers, we believe in complete transparency and trust. That’s why we offer GIA-certified diamonds graded by the Gemological Institute of America, the world’s most respected authority in diamond evaluation. A GIA certificate provides an independent, internationally recognised assessment of a diamond’s cut, colour, clarity, and carat weight, ensuring you know exactly what you’re buying.

Every GIA-certified diamond is laser-inscribed with a unique number and comes with a detailed report, giving you confidence in both the quality and the provenance of your stone. When you choose a GIA-certified Appleby diamond, you’re choosing excellence with integrity.

Engagement Ring FAQs

How Much Should I Spend On A Diamond Engagement Ring? What Diamond Shape Sparkles the Most? Should I insure my ring? We understand there are so many questions!

In this ultimate guide, we share our expertise, from diamond shapes to precious metals, so you can explore your options, feel inspired, and discover the ring that is truly right for you.

Read The Guide